As a social media marketing agency, helping build impactful brand presences, we believe that choosing the right platform is like finding the right tool for your craft. Every social media platform in the world connects to people, and in your case – potential customers. However, every platform has a specific purpose to it. And, every user using these platforms, has a particular reason for using these platforms. Would you like to make the best of your strategy? Don’t just use any to grow your presence. Draw a strategic route to social media presence.
What We Are Looking At
With the advent of the new year, a few things have changed, as social media marketing companies have noticed. It could be the sweeping social media trends or the emergence of new platforms that shift how we look at building communities. How does this play into your overall strategy? There are a few things to review – prominent platforms and the outliers. Let’s dive in to explore.
Emerging Choices
Community-building tools aren’t limited to social media platforms like Meta and YouTube. Some platforms are built around even more robust community-building ideas, that would perhaps serve a better purpose for your brand. Can this help you grow? Let’s see:
Discord
A top social media marketing agency understands the significance this platform can bring to your overall strategy. This platform always had community-building at its core principle. Unsurprising that brands like Samsung, Starbucks, and Porsche AG have flocked to this platform, to directly interact with consumers. Of course, the benefits are directed towards managing reputation and consumer interaction. And it serves them much better.
Why Choose It:
Provides an easy and powerful base for B2C community building.
It is based on casual interaction and is a great place for audience research.
Powerful chatbot integration and other tools help set up a community as per the brand.
WhatsApp Business
As far as instant messengers go, almost everyone uses it. And that means social media marketing companies can bring the convenience of brand communication to almost anyone. In this day and age, that is a must. It goes beyond communication, with WhatsApp Shops, and the convenience of payment options through the platform.
Why Choose It:
Ability to interact with a massive worldwide audience.
Conveniently allows consumers to interact with brands through the marketing noise.
Access to on-platform additions like shops, payment, and communities brings significant convenience.
Threads
As Meta’s answer to the micro-blogging site X (formerly Twitter), it has not only survived but has thrived well into 2025. If X worked for your brand, Threads might be something you should look at too.
Why Choose It:
Creative short-style communications for the right brand tones.
Brand relevance brings consumers closer, cutting through marketing.
Builds organic reach and brings a personal touch to brand presence.
Bluesky
A decentralized communications platform might be a strange thing for brands to understand. But it’s not unthinkable to extend your influence to Bluesky. This platform is more than an alternative to X (formerly Twitter). Its decentralized quality offers your brand a dedicated group of users, even catering to your specific industry. That’s the advantage of using a platform like Bluesky.
Why Choose It:
Decentralized platforms allow better control for brands.
Allows higher and more authentic engagement.
It helps create or reach niche communities on the platform.
Looking Ahead
What we bring to brand awareness as a social media marketing agency is building a foundation around the right choices. There are many ways to plan a social media campaign. However, it will specifically rely on what you want to do with your campaigns.
When building a connection, the right audience matters, just as much as what and how you connect them. As we are left facing continuously shifting trends online, that intricate decision can build or break your brand’s online presence. As you expand your brand this year, don’t forget to make the right choices.